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Do you think you or your brand or maybe your company needs an online makeover? If the answer is yes, you need reputation management. It is simply what the term suggests, managing the name and reputation of your brand and safeguarding it against being tainted by some external entity. It is not unheard or uncommon of to find a large brand’s name being dragged through the mud by some journalist or a blogger who seemed intent on destroying the image of the company. It eventually affects business and growth resulting into sales going down and the company incurring losses, and if it’s an individual, it’s worse. The individual is branded with a failure tag and loses out on lucrative job offers. With job offers to dry up, the career of the individual is almost finished.
How Does SEO Come Into This?
In reputation management, a reputation manager with excellent digital marketing skills forms a team to manage the reputation of a brand or an individual. It is usually emphasized on SEO. You probably know that SEO is Search Engine Optimization, by which content is placed at the first page of the search engine results and usually ranked higher than the other contents. In reputation management, with the SEO, the negative contents regarding the brand or the individual is suppressed to promote the positive image of the brand or the individual.
Do You Need Reputation Management?
It is always a better option to have a reputation management team to handle matters when things get serious and dirty. As they are professionals, they know how to handle the matter, how to suppress the negativity, how and where to direct the negativity, how to exploit the search engines in the best possible way and how to promote a positive image of your brand. Isn’t it better to hire a reputation manager than let your brand’s image, on which you have worked so hard, be tainted? They handle your social media handles and check for any rogue activity on the internet against you or your brand. You are advised to ensure whatever information you are willing to make public is information which cannot be exploited in any other way and be used against you. As the internet now is a place which not only lets you interact with customers easily and increase sales but also a place which is increasingly becoming a threat to safety and security with countless frauds and internet scammers waiting for the opportunity.
Choose Ormbook.Com
For all your brand image problems, ormbook.com is there to provide you with solutions befitting your brand. The team of reputation experts headed by Tyler Collins, noted digital marketing genius, author of the book Mechanics of Online Reputation Management leaves little space for any doubt that you might have. Having worked with several other big names in the industry namely Nike, CocaCola, Hurley, Identity Guard, Charles Schwab, Dermalogica, TracFone, etc. they are reliable and adept at the work they do.
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