Why Listening To Your Customer Is The Key To Success?

Any business that is established with the motto to grow bigger then prioritizing customers is the key to success. Many established and growing businesses have included customer feedback a part of their business development strategy and inspire their customers to write a few lines of their experiences with them and also keep rooms open for ratings. Nowadays, many web-based businesses are found showcasing their rating data under the snippets. Customers’ feedbacks help brands to develop by improving whichever service or products they sell from men’s dress shirts to gadgets or anything else.

Following feedbacks of customers- New Survival Strategy

We are now living in a nation experiencing constant shift for evolving. During this time, brands committed to a motto for not changing will suffer from the backlashes of stagnation that might cause risk to its very existence. It’s a known fact according to market surveys how the millennials or generation Z are controlling the brad dominance and their existence is actually left to their hands. Premium skincare and makeup brand Glossier allows its marketing team to work closely with the customer service agents to get the relevant customer experiences. 

Personalization – New Key to Success

For establishing the grounds for any brand, implementing human elements such as personalization will allure customers in the growing automated world. Today, many businesses are allowing name badges to their customers by mentioning who they really are and escalating it effectively as a sought after business and marketing strategy to involve their customers directly for branding and marketing. They are ready to tell the stories of the customers from the horse’s mouth whether in the form of feedback, reviews and ratings. Aiming to stand out of the crowd is allowing businesses to evolve creative marketing ideas to the next level.

Data is the new game changer. Not to forget how the coffee giant Starbucks by creating their digital app hyper advanced for millennials and generation Z by utilizing the location data. The part of their reward system as well as the customizable option has increased the revenue to a skyrocketing $2.56 billion. Its the involvement of the customers allowed by brands by Starbucks is helping them to go closer to them and make better business by offering them enough feasibilities.

Create & treasure loyal customers

Brands creating and treasuring the customers are winners considering the current marketing scenario. It has been found companies neglecting the customers’ feedback and reviews are actually step aside than those who are valuing the comments and suggestions of their customers. Henceforth, indulging the customer experience drives brands to the winning side and helps them retain their valuable customers by involving them into surveys and polling. Recently, Lush, a UK-based cosmetic brand is marked No-1 for the series of polling they have done with customers along with offering them voice assistants and visual search technologies at stores for enhancing customer experience and satisfaction.

Therefore, if the customers are sharing their point of views in the feedbacks, companies should try to change accordingly to retain the old customers and attract the new ones and thrive.