Why Hire a Virtual Marketing Assistant?

A Virtual Marketing Assistant Offers Flexibility

In contrast to a typical permanent member of staff, your virtual marketing assistant offers flexibility to your small business. A VMA will usually work remotely, so you don’t have the costs of physically housing them on your premises or providing them with the equipment they need to work. They are typically available outside of normal office hours, are commonly only paid for the time they work and, unless specifically agreed in advance, there will be no minimum time commitment.

Hire Specialists and Experts forYour Specific Project

Continuing on with the flexibility theme, a key benefit of working with virtual marketing assistants is that you can quickly, easily and cheaply put together a team or hire an individual based on the specific skills that are required for your specific project.

Looking to increase leads generated by your website? Easy, hire a VMA who is an SEO expert. Rebranding your business with a view to reach a new audience? No problem, hire a VMA who is a brand strategist and pair them with a VMA who is a great graphic designer. Inspired to start a sales campaign to get the phone and tills ringing? Simply hire a virtual telesales assistant and maybe an online marketing assistant to run an email campaign alongside.

Hiring virtual marketing assistants is flexible, quick and comparatively cheap. There are virtual marketing assistants who have incredible skills and impressive CV’s in literally every marketing discipline you will need. By hiring a VMA, or a team of them, with the expertise you need for your specific project, you get the skills and resources of a large agency behind you and at freelancer prices.

Your VMA Can Do Anything That Doesn’t Require Their Physical Presence

One of the first questions that may spring to mind when reading this article is – what can a virtual marketing assistant do for my business? The answer is simple, literally anything that doesn’t require their physical presence. Take a second to think about what that could mean for your business. If you’re anything like me, I’m guessing that a good proportion of your business relationships, marketing and networking activities are virtual, conducted via email, Skype, online or on the phone.

In practical terms, your VMA can do anything that doesn’t require their physical presence… that actually means they can do… well… a lot!

Typical tasks that you can set your virtual marketing assistant might include:

• Making calls – sales calls, arranging appointments, sorting out travel plans… seriously, do any of us enjoy making many of these calls? With a virtual marketing assistant with a background in telesales or business communications, you can put down the phone and get on with running your business
• Emails – running an email campaign, responding to leads, creating an email newsletter… there are literally a whole world of expert digital and online marketers out there who can run your email system for you, and better!
• Website development – need a new website or just a new banner ad to promote a sale, there’s a skilled and experienced virtual marketing assistant, who’s been a professional web developer for years, ready to pick up your project
• Social media marketing – in today’s interconnected world, as small business owners, we all know that we need to be active where are customers communicate. We know we should be active on social media, but who has the time to be as active as we’d like? Why not hire a social media manager as your VMA and start to grow your fans and followers without lifting your own fingers to the keyboard
• Content marketing – today, more than ever, the old adage is true – ‘content is king!’ Just as it is with updating your business’s social media accounts, you know all too well that you should be regularly updating your website and blog with interesting, informative and relevant articles that speak to your potential customers. Don’t panic, you don’t have to overcome writers block yourself these days! There are scores of talented and professional writers out there itching to dip their virtual ink in the pot to pen a winning article for you.

I’m guessing that by now – you’re convinced. Ready to bring a virtual marketing assistant onto your team to help your business grow? To make sure you get the right VMA for your needs, quickly and seamlessly, I’d highly recommend that you talk to Marketeroes-Virtual Content Marketing Consultants in the UK. They are a specialist company who will match and manage the right virtual marketing assistant to deliver exactly what you need for your business.