By 
As e-commerce has been experiencing uninterrupted growth for more than ten years in the US, there are increasing demands from internet users. First and foremost, they seek to make purchases securely and have a smooth browsing experience. Given the increasing competition for e-merchants, it is essential for them to understand the requirements, barriers, and motivations of international consumers when shopping online.
Internet Users Looking for a Seamless Online Shopping Experience
If you want to build a marketplace, you have to know that with the ever-evolving use of smartphones, e-commerce is growing through this tool (development of m-commerce). Indeed, it has been shown that computers are being used less and less. With a smartphone, it is possible to make a purchase anywhere and at any time.
As for the place of purchase, there is still a close link between physical and online commerce. People like to browse online and then buy in-store for the sake of security or simply to visualize the product. Conversely, the opposite effect also exists: consumers find a product in-store, then research it online to take advantage of better offers or simply to avoid long lines.
Fluidity, Design, and Security of the Website
There are several types of internet users: those who are used to browsing the internet, and those for whom it is still sometimes complicated. In reality, regardless of the profile of the internet user, an e-commerce website must be intuitive to facilitate navigation and potentially the purchase. Additionally, several studies have been conducted on the essential elements of a transactional site for an internet user. It has been found that fluidity, loading time, aesthetics, and site security are factors that either encourage or discourage purchases.
Motivations and Barriers to Online Shopping
Many internet users want to know the reviews left by other consumers, worldwide. These reviews can pertain to the product itself, delivery times, or the quality of customer service. Therefore, it is essential for an e-merchant to be impeccable on all these aspects. Indeed, a negative review could permanently deter a potential consumer.
E-commerce and the Need for Speed: A Successful Bet
Internet users’ needs have changed; they increasingly demand practicality and speed in their purchases. E-commerce meets this need. For example, consumers no longer have to endure long queues in stores, especially during holiday periods when websites experience a considerable influx.
Trust Based on Reputation
Consumers have more trust in those they know, especially regarding online transactions. For this reason, they are more likely to go to marketplaces rather than an unknown or little-known site. Only well-known and recognized major brands can easily benefit from higher traffic on their website. Note that it is also by launching on marketplaces that one can make a name for themselves, and thus a reputation!
The Role of Personalization in Enhancing the Online Shopping Experience
In addition to seamless navigation and security, personalization has become a key factor in enhancing the online shopping experience. Internet users expect tailored product recommendations, personalized offers, and content that reflects their preferences and past purchases. By using data to understand customer behavior and preferences, e-merchants can create a more engaging shopping journey. This level of personalization not only improves user satisfaction but also increases the likelihood of repeat purchases and long-term customer loyalty.
Comments