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Edtech is a company whose goal is to make education accessible to people who use technology. You should focus on generating leads to reach that target audience.
PlayShifu, a Bengaluru-based Edtech startup, has a perfect marketing video on its website. It shows how its augmented and virtual reality products in reality work. But, it is confusing for parents to explain without actually showing the products.
Video marketing is great for showing your educational products in action to potential customers of your company. Using a perfect marketing video to introduce your product or business is a way to generate leads and turn them into customers. Instagram, Facebook, and Twitter are the best places for your Edtech solutions in front of your consumers.
If you want your e-commerce business to skyrocket and your digital marketing strategy to flourish, you should look at video marketing as a business tool. Video marketing does not include viral videos on YouTube or high-quality commercial videos produced by brands. One of the things Khan Academy did to drive its growth was video marketing.
Improved advertisements can have a significant impact on the success of an educational institution’s marketing strategy. Our approach to developing marketing strategies helps companies become more involved and align their marketing with their business objectives. Our agency works with over 35 portfolio companies, and the most common marketing mistake that we see is companies'”failure to adopt a solution-oriented marketing approach.
The reality of the digital divide presents a dilemma for Edtech marketing agencies who want to tell their innovation story through the media to reach buyers. When designing a marketing strategy for video content for your Edtech company, it is advisable to use Facebook and YouTube as primary platforms. It accounts for more than half of the users when it comes to the consumption of video content. It is necessary to know that, Edtech marketing agencies are a highly competitive industry, in which there are no conspicuous in the crowd.
In this post, industry experts discuss the Edtech marketing strategies as a highly competitive industry, the go-to marketing strategies for ed-tech startups, five common marketing mistakes, and more.
In today’s world, there are countless marketing tactics. And, not every tactic will work for your business in education technology. See inspiring examples of companies who introduced unusual marketing strategies and see what you can learn from them.
Referral marketing is the basic strategy where you allow customers to advertise your product for you. It’s a simple concept, but it is not in use as a common strategy. However, it is crucial because 92% of people trust personal recommendations more than any other form of marketing.
One of the best ways to market yourself is visually communicating your message. Videos are a great way to share knowledge and let potential clients know more about you, your interests, and your true passion for work.
If you want to build a large fan base, you have to deal with referral marketing. In this case, your digital marketing strategy must aim at your first-time customers, who in turn are committed to your Edtech products and generate revenue through referrals. These tactics help in brand promotion and build trust among potential customers. Through targeted marketing, marketing teams can tailor their message to a specific customer group. To work on a company that stands out from the rest of the education technology industry, consider an outbound marketing approach or a focused marketing approach.
When you create an Edtech marketing strategy, you must be conscious of the audience. SEO optimization and email marketing are the top preferred Edtech marketing strategies. In an inbound approach to marketing in the education technology industry, you provide relevant information from which your consumers and readers will see the value. On the other hand, you can educate your audience about the solutions to their problems, inform them about specific products and prevent them from patronizing their competitors.
As startup operators in the Edtech sector, investors try to win over a team by trying out many different marketing approaches. As an early-stage company, it is important to experiment with various marketing approaches and be ready to fail and learn from experiments. But it is also important to find marketing initiatives that work, deliver ROI and help support the company’s growth.
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