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If you want to ensure your business survives on the high street, you must offer great customer service. Brand awareness is one of the most significant factors that contribute to the successful running of a business. You want to make a great first impression that will last if you have aims to increase your consumer base and become a thought-leader in your sector.
With the help of corporate uniforms supplier, Dimensions, we analyse what your business can do to attain success. From retail to hospitality, there’s always room for improvement regarding both your own staff and customer retention.
From your customer’s point of view
Believe it or not, 76% of UK adult shoppers have said the customer experience is more important than their desired product. Although you should also be prioritising the quality of your products (to reduce returns and negative reviews), you should be constantly reviewing your current customer service methods and continually think of ways that you can improve the overall service.
However, it’s important that businesses don’t become blinded with their current delivery of customer service. According to one study, 80% of businesses already believe that they deliver a superior service to their consumers – but only 8% of shoppers actually agree with this statement.
Almost 50% of customers will become loyal if your service is good. Not only that, but if you’re looking to increase your consumer acquisition rates – this is a good avenue to go down. 84% of people make a purchase because of a referral; if your first impression is worthwhile, it could lead to additional business.
Aims for your business
Most businesses will have a set uniform in place. It’s important to make sure that your employees are identifiable to customers and this can only be achieved by designing a uniform that stands out; while catering to each type of individual that works for you (considering religions etc).
If you don’t have a uniform in place, you will find yourself monitoring the workwear of your employees which can have major financial implications. As well as this, uniforms represent your business – so you must design them in the correct way and prioritise employee comfort to ensure you receive the best delivery from them.
Have you also looked into developing the skills of your staff? This should cover ways that they interact with consumers of all kind (race, religion, disability) and offer the most efficient service possible to show that you’re a reputable brand. On top of this training, you should also make your staff aware of any new products or services that you begin to offer so that they can give customers all of the information that they require.
Research has suggested that customers will spend up to 13 minutes in a store — so it’s important that you deliver an exceptional service. Queues are notoriously long here in the UK and can be the biggest contributing factor to a customer’s walk-out. To combat this, why not look at queue management software and point of sales service?
Sources:
https://www.lucidpress.com/blog/25-branding-stats-facts
https://www.crowdspring.com/blog/successful-branding-for-entrepreneurs-statistics/
https://www.thebalancesmb.com/retail-uniforms-good-or-bad-2889981
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