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Real estate marketing needs to evolve with the times. Traditional strategies such as professional staging are still effective but digital tactics are becoming more prevalent. Successful marketers are using email, social media, video streaming, customer relationship management tools, and virtual walkthroughs to attract buyers. These help them reach the younger tech-savvy generations. Real estate marketing through podcasts is also on the rise with several shows attracting a lot of attention. These will often focus on a certain market segment or location. They conduct interviews, discuss trends, and share insights from years of experience in the industry.
Increasing Popularity
Podcasting is arguably part of mainstream media these days with more than 55% of the US population having listened in from a 2020 Nielsen survey. That’s over 155 million people across the country. About 75% of the respondents were familiar with “podcasting” so there is a lot of room for growth. Most listen in their homes but many are also tuning in while driving, just like how they use the radio. The average listener consumes 7 shows a week with 80% finishing most of the episode. While podcasting has been around since the early 2000s, the majority of current listeners picked up the habit only within the last 3 years.
Low Production Cost
Marketers can take advantage of the low production cost for each episode. Since these are audio-only shows, they do not have to spend much on making everything visually appealing. It is easier for them to start with minimal equipment such as USB microphones and computers. The focus is on the strength of the content rather than the style of the delivery. Hosts can rent a studio for high quality audio but many start out fine from their own homes with a DIY setup. The important thing is to launch the show. Everything can be improved later on.
Ease of Distribution
After recording and editing the episodes comes the distribution. This is not a problem with plenty of apps and websites handling the work. Just upload the audio file to the cloud and let the platform handle everything. Use relevant keywords for the title and description so that others can find the show from search tools. Podcast hosting is available free of charge for basic accounts. Upgrades to advanced features will cost a reasonable amount thanks to a wide array of providers. These offer powerful reporting tools for statistics, directory listings, quick publishing, and promotional tools. They may also provide free learning materials for beginners.
Highly Accessible Platform
On the side of the listeners, it is easier than ever to find podcasts on any topic they are interested in. Millions already have podcast apps on their phones and computers so that is one less barrier to entry. These apps are widely available and they don’t cost anything to install. Promote shows on your website by placing a link to your podcast page. Once people have subscribed, they will receive notifications for all of the latest episodes as these are published. They can download whatever interests them so just make sure that the descriptions are enticing.
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