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Google has grown into the dominant leader when it comes to internet searches. Google is owned by its parent company, Alphabet Inc., and it has only two direct competitors in terms of market share in the United States.
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On the flipside, most of the threatening competition may come from the search engines from inside the websites and apps that provide more than searches.
The market for online searches is an extremely lucrative one. As a matter of fact, it represents half of all the online ad spending. With the highly profitable nature of the business comes the fierce competition among major players, which are:
In 1998, Google was incorporated by founders Larry Page and Sergey Brin, who were students at Stanford University.
For more than a decade, the company has held the leader rank in online searches. And as of October 2019, Google is ranked as the most popular website in the world according to web traffic data company Alexa Internet.
The company makes money mainly by selling online ads, playing very dominantly in this field.
Bing
Microsoft launched its search engine, Bing, in 2009. It competes directly with Google and takes over from its predecessor called Live Search, which was launched in 2006.
Microsoft poured a lot of money in promoting Bing. It was quite successful in increasing its market share within a relatively short time frame. In 2009, it also started to power Yahoo Search.
Similar to Google, Bing makes money from selling online advertisements, which currently lets consumers place ads alongside search results.
Verizon Media (Yahoo and former Oath)
In 1994, Yahoo started out as a directory. By 1998, it was the most popular starting point for web users. In 2001, Yahoo’s search was powered by Inktomi. Then, it used Google’s technology until 2004.
In the year 2017, Verizon Communications announced that it had finished its $4.48 billion acquisition of Yahoo.
In 2019, the company formed Verizon Media to serve as a division for its online and media business. This includes Yahool and AOL.
Baidu
Baidu is the leading search engine in China. It is also ranked as the third most popular website in the world by Alexa Internet as of October 2019.
On the other hand, since its results are most relevant to Chinese users, it is not likely to be a major competitor to Google outside of China.
Amazon
Amazon is an indirect competition to Google search.
When he spoke in Berlin, Germany in 2014, former Google and Alphabet exec chairman Eric Schmidt said that, contrary to popular belief, the company’s biggest competitor is Amazon.
He said that may shoppers often bypass Google and head straight to Amazon if they want to buy something.
At the same time, product searches are naturally among the most lucrative fields. It is also expected to remain highly important from a company’s point of view.
Facebook is also an indirect competition.
With more than 2.4 billion users in 2019, as well as a deep understanding of their interests and relatonships, Facebook sports the ingredients to make a formidable search alternative.
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