Stock packaging, also commonly known as standard packaging, is a general type of packing that you can pick up or order online in bulk, wherein goods are stored and protected through packaging. It is usually a simple brown cardboard box that is easy to manufacture and store. While this type of packaging is cheaper, it doesn’t help much if you’re building a brand.
Since customers today appreciate uniqueness, custom packaging is what businesses invest in to build their brand. Custom packaging is packing goods as per the exact needs of the business or the customers. This means adjusting the size, colors and other attributes as per specific shipping requirements.
Let us check out how custom plastic bags elevate the delivery experience.
- Protection of products
Despite the differences in standard and custom packaging, the objective is to protect the products being packed within. But what’s different about custom packaging is that it is made to size. What this means is that custom packaging is tailored as per the size and shape of the product so that it can be protected better as there is no space movement and hence damage, at all. As a result, restaurant deliveries can keep meals fresh and warm, pharmacy deliveries can expect safe transportation without contamination of the drugs and so on.
- Building brand awareness
Custom packaging is the safest and the most effective way of building brand awareness. What this means is that through custom packaging, companies subtly market their products. Apart from building brand awareness, it can also help provide significant information such as the cultural values or ideology, if the business intends to. Prominent companies today have made use of custom packaging to drive their sales up.
- Customer satisfaction
Custom packaging is all about customer satisfaction and service. It has been found that 60% of the consumers do not go for a company if the packaging isn’t up to their standards. What this suggests is that customers love custom packaging. And, this is where custom plastic bags by Junise can greatly benefit your business. About 50% of the shoppers say that premium product packaging strengthens their confidence in a brand. Therefore, customer satisfaction is an essential element to custom packaging. It is key to a remarkable delivery experience.
While standard packaging comes cheap, custom packaging offers the best of both worlds. Despite being a bit expensive, it helps in building a brand.
Comments