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Do you ever check out different blogs and wonder at the thought of how simple and effortless they make it seem? Well, given the fact that there are thousands of blogs in the web space, numerous people comment, read and also share every new post that they find in the blog. Amidst all this, if you’re a new blogger who don’t find enough shares and comments to your blog posts, this can be truly disheartening. You might see that your blog posts may get just a few hits for each post and the only shares in social networking sites are from your own account.
You’re left wondering, ‘Why are people not reading my blog content?’ You must have thought about this question a number of times but you may not have got any such worthy answers. So, here we give you a list of reasons behind people not reading your blog posts.
- You didn’t identify a strong target audience
Unless you have a strong idea of the target audience to whom you’re targeting your content, you can never successfully create compelling content. Whenever you have an audience persona, you can always create good quality content. Not only that, you can also help yourself find the right strategy, topics and monetization efforts.
- You have no idea on how your target audience searches content
You should have a deep and clear understanding of how your target audience searches for content. You should know what the audience searches for, what are those things which they require learning and how your content can cater to their needs. If you get clear-cut answers to all these questions, you can shape content in a better manner.
- Your focus is entirely on marketing gimmicks, services and products
People occasionally prefer some kind of announcements on recent launches of some product or services but if this tends to occur often, people don’t like you. They won’t prefer reading about you. Hence you should never make your content promotional and always write for the reader, not for yourself.
- You fail to post new articles on a regular basis
Did anyone ever suggest you to seek help of a blog writing service? If they did, this is probably the best time to take resort to such companies. Readers are always looking for consistency and without this; they will never seem to be attached to the content of a brand. Although with the kind of competition that you face, you should always try your best to create a schedule for posting content and stick to it.
- There’s no personality in your writing
You should stop being boring when you post content in your blog. When your content suffers from lack of personality, readers get bored very soon.
So, what are you waiting for? Now that you know the potential reasons behind people not reading your blog posts, make sure you avoid these mistakes and rectify your steps. Try your best to provide the best to the readers.
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