By 
Did you know that 80% of consumer Internet traffic will be driven by video marketing by 2019? In order to engage your audience and succeed in what can often be a cut-throat business world, it is critical that you learn how to utilize video marketing campaigns effectively.
The year 2017 saw magnificent changes in video marketing, with social media platforms like Instagram, Facebook and YouTube bringing more exposure than any other online outlet. Since 55% of people tend to watch videos online on a daily basis, it’s understandable why business owners worldwide are tapping into video resources as a way of generating views, shares, leads and more importantly, conversions.
Qualities of the Most Impressive Video Marketing Campaigns
Take inspiration for your webtoons, promotional content and explainer videos by learning from the best brands out there. Before we delve into the best-executed video marketing campaigns to date, let’s talk about viral content. What is viral content, you ask? Well, this type of content is usually visual, what with visual content being more attention-grabbing.
The material, once shared on the right social media platforms and passed on by satisfied viewers, will rapidly make its way around the World Wide Web (WWW). If you remember (and you probably do) the highly addictive, albeit annoying, song called Gangnam Style, it has racked up over 3 billion views since it was uploaded in 2010, with most of the views pouring in soon after the song was released.
Viral content depends on how well you are able to connect with your audience on a personal level and, of course, in what way you can help them. The most shareable videos will solve a problem, with the following being prime examples:
- Dove – Although 12 years have passed since the “Dove Campaign for Real Beauty” was revealed to the world, the brand has maintained its status in the beauty industry, thanks to the thought-provoking power of Dove’s video content. The campaign resonated with female viewers everywhere, because the message was to not judge people on their appearance.
- Coca-Cola – One of the most (if not the most) wealthy and well-known drinks brands on the planet, Coca-Cola doesn’t really need much advertising. Nonetheless, a global video advertising campaign called “Taste the Feeling,” which aims to promote Coke (caffeinated or decaffeinated) as a drink that can enhance everyday moments.
- Kenzo – Described as “the best perfume commercial ever made”, Kenzo World’s advert promoting a spontaneous women’s perfume. It all begins very elegantly, until the leading female in the advert begins dancing like a crazy person! The idea is that everyone should feel themselves and identify themselves with a scent, like Kenzo.
The Different Types of Video Marketing
Video marketing is one of the most impactful strategies that a business owner can implement to grasp audience attention and connect with them on a personal level. According to YouTube, mobile video consumption increases by 100% on an annual basis.
Take a moment to familiarize yourself with your options before you dive into the world of video marketing:
- Vlogs (video blogs) – A vlog is a blog but in video form. These types of video a personal touch and will be enjoyed by viewers who want to feel like your friend. You may consider documenting your company’s journey using a vlog, from the planning phase to its inception. Giving viewers a behind-the-scenes look at your organization will instil trust.
- Video Interviews – Viewers love to watch interviews, because they essentially answer the questions that they have been thinking about your brand. Expect fantastic results if the interviewee is well-known, or even famous!
- Tutorial Videos – Not everybody wants to bury their head in an eBook to learn about a particular subject. Rather, they would prefer to watch a tutorial, which can be used to convey a complex message in a simple way.
- Product Demos and Reviews – It’s always nice to see how a product works and what the verdict is prior to buying it. Shoot a video like this and you’re guaranteed to make sales.
- Video Testimonials – Ask satisfied customers to film themselves using your product and/or service. With a testimonial, potential customers can listen to (and watch) customers giving their unbiased opinions on your brand as a whole.
- Recordings of Live Streams – Facebook is the perfect social media tool to use when you want to stream a live show, whether it’s at an event or a video series.
- Video Ads – If the budget allows you to promote your brand with an official advert, by all means do it! Share the video across all content-sharing platforms and who knows… it could be picked up by a superior personality in your specific industry,
Tools to Increase your Chances of Succeeding with Video Marketing
If you want to get ahead of the game and make 2018 your year, a little bit of investment will be required. Remember – it costs money to make money! A small initial investment will ease pressure and grant you more freedom to deal with other business duties.
If you are struggling to access confusing analytics and monitor the performance of your videos, opt for a tool like Buffer. Buzzsumo is the tool for you if you are desperate to discover what is performing well and what is not, in terms of marketing. Google Trends and Google Alerts will help you to maintain your position as a key competitor, whereas Sumo may be more suitable for you if the main focus is tracking video shares on social media.
Have any small business tips and tricks for marketing online? Share your story
Author Bio :
Victoria Howes is an entrepreneur, traveler, and consultant to multiple brands including Travelocity, Hotels.com, and HomeAway. Follow her adventures at victoriahowes.com
Comments