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In American media and advertising business domain, Joseph Cianciotto is among the extremely popular names for his immense creative idea and brand building ability. Embarking on his professional life as a designer, with his great insight, knowledge in product promotion and banding, as of today, he is operating as the Creative Director of NY based Translation Inc. In advertising world, Translation is acknowledged as one of the major business groups whose clientele demonstrates the group’s eminence in global market.
Translation specializes in new brand building, brand image development, brand reputation management; product campaigning, social media based campaigns and in web based branding. As per the opinion of Mr. Joseph Cianciotto that numbers of people have great misconception about marketing and branding. In practical, they support their clients with great brand building solutions through varieties of advertising and other latest promotional ideas. This is a major part of marketing.
In fact, whereas marketing is done by client companies through pre-planned tactical methods, branding is absolutely strategic endeavor that make people aware about a brand and how it is important to them. If brand building activities are done effectively, through strong product campaigning principles, the product or services get wedged in client’s mind. In his role in Translation, he performs his duties equipped with a highly talented group of professionals including design experts, market analysts, copywriters, graphic designers, web and SEO experts. On consideration of the clients’ requirement, product or services, target audience, their financial status; he together with market research team decides upon varied effective mediums for product positioning.
Accordingly, more comprehensive branding methods including commercial plan, layout or slogans are decided. The entire creative team works together in groups for different project works. Before joining Translation he worked for DDB NY as Executive Creative Director of the advertising group. He also performed as the chief digital executive while working with DDB group. This New York based company is also another high profile advertising group and highly demanding for its exclusive brand building and promotional competence. In his term with DDB, Mr Joseph performed in different areas and phases such as broadcast media, commercial film, digital media, CRM and social media.
He served a series of big companies and assisted them in brand building. Some of these prestigious communities are Electrolux, NFL, NBA, NY Lottery, Glidden, Reebok, Cotton, Unilever, Cotton, Pepsi, Gibson, Merck, and ExxonMobil and so on. Prior to his association with DDY, Joseph Cianciotto was the VP and creative director of D’Arcy Worldwide, a major name in global industry and has been outfitted with numbers of subsidiary companies across the world. After completion of his graduation in visual communication from Carnegie Mellon University, he joined in advertisement industry.
For his great performance in the domain, he has received some prestigious awards. To name a few are Cannes, One Show, ANDY and Webby. He is a resident of Long Island. Mr. Joseph has worked for many American well famed advertisement firms as their creative consultant. His high level creative service has made him extremely demanding media and creative personality in the United States.
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