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As a startup business, marketing plays a larger role in our day to day activities and there’s many ways to market your business. Many businesses today are turning to email for their marketing needs. Here’s several ways you can get started today using email for marketing purposes.
Make Sure It’s Opt-In
Email marketing is effective at reaching people, but you must ensure that it’s opt-in. This means that individuals are signing up to receive email from you. When you use opt-in your campaign is transparent, effective, and you’ll be seen as a repeatable marketer that’s not just trying to spam people endlessly. Sing up with a good email provider such as MailChimp or similar to start sending emails and newsletters to your subscribers. Make sure that there’s an unsubscribe option for those that no longer want to receive emails from you.
Consider Using Email Influencers
One way to get started with email marketing is to use email influencers to market for you. Consider connecting with top email influencers as they can be a big boost to your campaigns. Influencers are seen as more reputable than the company and many of the top influencers have a large following that you can take advantage of. This can be a cost-effective way to get your email campaign off the ground with some great content that your subscribers are going to love. Before you connect with email marketers, get to know who they are and then send them a message asking if they would be interested in your business or campaign.
Great Content
Once your reading to begin email marketing you have to ensure that the content you create is the best it can be. Make sure each email you send has meaningful content and that it’s not just a sales pitch. Subscribers are going to want to receive the best possible content from you so make sure you provide this with each email, so they stay a subscriber. They are more likely to buy from you if you provide them content that has value to them. Keep emails to once per week or once per month. Don’t resort to spam emails as your subscriber base will sink like a stone if you do.
Getting Email Subscribers
Once you’re ready to market by email, you need new email marketing subscribers. There’s several ways that you can go about this:
- Have opt-in button on your site that stand out
- Offer something in exchange for an email (free product like an eBook, other offer, coupon, etc)
- Offer a contest to gather some email addresses
- Give out information at a webinar and ask for email addresses
- Use a form on your social media account for people to sign up
It doesn’t matter what methods you do as long as you’re not spamming people to sign up. The signups you get should be done in a legitimate way. Give the person a valid reason for signing up for your list. If you offer something in return for the email, you’ll get subscribers that will stay with you and they are more likely to buy from you at a later time.
Summary
Email marketing can reach a wide range of new customers and clients. Consider using influencers to get started as they can reach an audience you might not be able to and the audience will be familiar with the influencer. Make sure you set up an opt-in subscriber list and don’t send spam messages. Send the best content you can and give people an incentive to join your list. If you follow this advice (and other smart email marketing tips), you’ll be well on your way to gaining new customers and building your startup business.
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