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Email marketing campaigns use the speed and ease of email to communicate directly with potential customers. These marketing campaigns are much more than just sending e-mail messages. They are an important channel through which it is possible to communicate with users, keep them informed of the latest news, etc.
The email marketing agencies are still the most effective way to communicate directly with your potential customers.Important messages, suggestions, updates and promotions can be sent more easily to the people who have joined your mailing list.
Do you know if your email marketing campaign is working?
The questions to ask yourself to determine if your current e-mails marketing campaign are working or not are the following:
- People are talking about my email marketing campaign, do they know my campaign?
- Is my e-mail marketing campaign driving traffic to my website?
- Am I earning through email marketing campaigns?
If you answer no to one or more of these points, then you need to work further on optimizing your email marketing campaigns.
Know / study your target audience
Before starting a new marketing campaign, you need to have a thorough understanding of who your ideal audience is. Take your time and make sure you know your audience; if you don’t, you are greatly diminishing your chances of success before you even begin.
Follow the rules
It is your responsibility to know and understand the anti-spam laws. To send an email without any risk, in Italy it is advisable to follow the guidelines of Legislative Decree 196/2003 the Code regarding the protection of personal data.
The essential things to do to avoid the risk are:
- Send emails only to people who have subscribed to the newsletters.
- Each e-mail should also have the option to cancel the registration.
- Include your physical address.
- If there are people who have unsubscribed from your mailing list, do not send them new e-mails.
- Do not buy or sell email addresses.
- All these steps will make your job easier as they will help your reputation and your relationship with customers.
Set clear goals
Before creating your marketing campaign, decide why and what you want to communicate to your customers.
Here are the questions you should ask yourself:
What are you sending via e-mail? Something you need to educate users? Announce an event? Promote a product?
Defining your goals and knowing how to measure a campaign’s success will make your campaign much more effective.
Specific and clear data
If you already have a mailing list, make sure you have an accurate list. Be sure to remove inaccurate information from the list, involve new e-mail addresses and delete user addresses that have been deleted from your newsletter.
Encourage opt-ins
The opt-in provides for the registration to a list, therefore the recipient gives consent to receive communications via e-mail from a given subject. If you are starting with a new list, you will have to encourage people to sign up and receive your newsletters.
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