By 
Do you know that service providers flag one of every three marketing emails as spam? That is to say that less than half of your emails reach the prospect’s inbox. The reason for this challenge, especially for young email marketers, can be attributed to the lack of credibility of their email accounts. However, the good news is that there are effective ways of improving the reputation of your email accounts for outreach. This method of building an email address reputation is known as lemwarm up. By warming up email accounts, the chances of emails dropping directly into the prospect’s inbox become relatively higher, and getting flagged as spam is low.
Strategies For Warming Up Email Accounts for Outreach
Here are warm-up strategies you should implement in your outreach program :
Email Address Authentication
Once an email account is created, the next step is to authenticate the account. The reason behind this is to protect the account from the service provider’s spam filters. These spam filters are the software that flags marketing emails and prevents them from getting into inboxes. There are different types of authentication tools available on the internet for efficient outreach programs. Depending on the nature and size of your company’s outreach program, these authentication tools can help protect your email domain and domain key or customize your domain.
Start Small
The idea behind warming up an email account is to start as small as possible and build your way to the top. This technique is what many email marketers have failed to understand because it requires a lot of patience and discipline. When warming up email accounts for a cold outreach program, it’s best to start with 10 to 12 emails per day. These emails should be sent to close associates and friends as there will be a high likelihood that they will open these emails. By applying this strategy, you will slowly but steadily build up your sender’s reputation and improve the open rate of your emails.
Emails Should Be Direct And Brief
As you try to build up the sender’s reputation, ensure your business pitches are brief and straight to the point. Nobody wants to waste time reading a long note on the services and solutions you offer. Such long notes are a major turn-off for prospects who would likely block or stop opening your email. Note a brief email pitch for young outreach programs shouldn’t be more than four sentences.
Verify Your Emailing List
Sending cold emails to wrong and dormant addresses is one of the fastest ways of getting tagged as a spam account. Before you begin an outreach program, verify all addresses on your emailing list using email verification tools. These verification tools will provide information on the validity of your emailing list. It will also show how active these accounts have been over a specific period.
Bottom Line
Implementing an effective warm-up strategy for a cold outreach program requires a lot of discipline. However, if fully implemented, it will increase your business profitability and brand awareness.
Comments