Custom Stand Up Pouches and Why You Need It

                Do you have a small start-up company that produces a specialized product or a budding entrepreneur making your products at home, or are you an online reseller of small trinkets and DIY starter crafts? Chances are, whatever product you might be selling or producing, you need a packaging material in which to present and preserve your products. Thinking about which packaging materials to use can be a head ache to most entrepreneurs, and mostly one that needs thorough brainstorming and decision making in order to use it as a means of gaining market share. Just recently, a new kind of packaging products have entered the market and is proving to be a good alternative to the more traditional materials. Custom stand up pouches are the newest material for all your packaging needs, be it for food products, chemicals, pharmaceuticals, small parts and others.

Stand Up Pouches

                Stand up pouches are the newest packaging that is available in the market right now that you can take advantage in terms of presenting and preserving your products. It is made of high grade materials, from laminated plastics that can withstand heat, punctures and pressure and will therefore keep your product safe. Since it is made from durable materials, it can be reused and repurposed by the customers, therefore eliminating the single-use plastic packaging that at present is gaining negative feedback from the world over. There is also a biodegradable option and can be a great choice if you are marketing your product as eco-friendly and where customers usually do not mind paying extra for this in the idea that they are helping the environment.

                Stand up pouches can be displayed as is or it could also be laid flat, it can have 2 or 3 seals, it can be resealable, it can have a punch hole or not, and it can be flat based or square based depending on the specifications of the customer as well as the product that will be placed in it. It can also come in different sizes, from the smallest 2×2 inches square pouch to the largest 24x36x12 inches. It can be transparent so that consumers can see what it is they are paying for, and for the more discerning customer this is always a good thing as they have real expectations of what is in the bag. This would avoid those instances when you only get to see a picture of the product and then when you open the packaging you get disappointed as it is very far from the picture. Consumers are a lot more intelligent these days and they would appreciate a product that is honest and real, and you can achieve this by using transparent custom stand up pouches.

Fully Customized Pouches

                The great thing about stand up pouches is that it can be fully customized. You can have your logo, branding, colors and other information printed on the pouch with all the trimmings and embellishments that you want. You can have a raised logo, a gold label, or a silver packaging, you can make it so that it will be uniquely your own. This will increase your market share such that your product will be readily identifiable and hence will promote your brand. Moreover, they can work with your own design, or they can take inspiration from your vision and create something unique for your product. The custom stand up pouches can be printed as a unit, thus each pouch will look the same and will ensure consistency and quality. These pouches are FDA approved and have all other certifications for the packaging of food items, medicines and chemical agents. Whatever you need to do with your packaging, you can do it to a stand up pouch and it will work well with your product.

How to Get Stand Up Pouches

                Custom stand up pouches are being sold by online stores that are also a small business that offers more value for money than the larger competitors. An online store is more accessible and can save you money in the long run as you do not need to spend hours on canvassing and consulting with local suppliers. More so that online stores offer cheaper prices as they source materials from their suppliers directly eliminating the middle man and hence better prices. This is a prime consideration for any business who is looking for a reliable and consistent packaging supplier, since shortages would lead to a halt in production and hence wasted opportunities to deliver and sell to consumers. When you order from an online store, you can have the packaging delivered to your place of business and are then ready to use. It is also customary for online stores to give discounts on bulk orders and those who order earlier than the usual, such discounts can drive your prices to be more competitive in your market.

What to Look For in a Supplier

                Get a supplier that will understand the kind of products that you sell and one that will help you create the best packaging for your product. You need a supplier that will work with you in the designing, proofing, printing and sampling of the packaging and who will not charge you for additional fees if in case you want to change your color choices or font size. You also would want a supplier who will be honest with you in terms of how well your chosen material will preserve and present your product, they should be knowledgeable about this kinds of things and will help you in your branding goals, not one that would feel like they are misleading you. You also want one that has very short lead time from ordering to delivery, and one that would allow you to order a small batch and increase it if the demand for your products improve.

                Your products’ packaging is indeed an important aspect of your business, and it is able to influence your production costs. Since custom stand up pouches are cheaper than most materials, you can be sure that it can allow you to maintain quality and a lower price which most customers want.