Advantages of Using Video Production to Boost Business Marketing and Overall Performance

One of the most important lessons in business is never to forgo marketing, no matter how challenging the economy is. A study reveals that during the global economic recession, majority of the businesses that kept up with their promotional programs or strategies, online and offline, are those that managed to weather it out and remain operational today.

However, it’s important to note that those who withstood the impact of the recession made sure to utilize the smartest marketing tactics. Among these are the use of videos.

According to digital marketing experts, videos are highly effective because they are the most explicit type of content for establishing relevance. Hubspot even points out that online users spend 100% more time on webpages that contain videos. But, more importantly, marketing videos increase the likelihood of a purchase by up to 85%.

Different Types of Videos for Marketing

Currently, there are different types of videos used to promote businesses or boost sales; five of them are listed below.

1. Brand Videos
2. Company Culture Videos
3. Event Videos
4. Explainer Videos (demonstrations and tutorials)
5. Testimonial Videos

Among all of these, explainer videos are considered the priority viewable content for marketing. Not only do they cover all the bases for establishing the relevance of the business and its offerings, but there are different creative approaches for them to ensure engagement.

What are the Leading Benefits of Using Videos to Boost the Business?

Apart from engagement by appealing to the sensibilities of the market, there are other advantages to using videos to improve business performance.

1. Cost-savings

Marketing efforts take at least 10 percent of a thriving business’s operational budget. But, if you think about this amount of money more deeply, only a small fraction is allocated for different marketing tactics.

With videos, however, they present the opportunity to cut costs, especially if they are for a commercial or training. You can take the whiteboard animation production route, which does not cost much and is a breeze to do.

‘No need to a film production crew and actors, which can rake up costs. You just use the creativity of a digital media company.

2. It saves time.

Animated video production, mainly, saves a lot of time. Since there are fewer different personalities to deal with, production takes a much smoother flow. After all, it’s much easier to correct a graphic image than to deal with a real live person’s talent limitations.

That is all thanks to the advanced programs used by digital media companies for animated video production. Once, you have a clear idea of the message you want to convey and the style you wish to use, and the media company can quickly launch into production right away.

And, if you want some changes, editing is bound to be easier as well.

3. Video productions give birth to other opportunities for marketing.

Ask any digital marketing company that specializes in SEO about the benefits of using a video for business, and for sure it will tell you that videos are a marketing gold mine. There are so many ways that you can repurpose a video for marketing.

• You can market it as well through a press release.
• You can create readable content from it by transcribing the script.
• An infographic can be created from it.
• You can take screenshots of the video and upload them to appeal on search engines’ photo galleries.
• You can share it on various social media platforms.

Suffice it to say, videos can provide your business and brand increased visibility in the digital realm. This is a massive advantage considering how much time people spend online.

4. There are numerous ways to get creative with videos.

Videos do not always need to be for marketing purposes.They can also be for education and entertainment.

For example, instead of regularly hiring trainers for the new recruits of the company, a training video can be created instead. It can be used for a long time as a part of the company’s orientation program.

Another thing is you improve your operational flow through instructional videos. Such videos are exceedingly helpful if your operations include long transactions with clients or customers. Your business can play these media  in waiting areas to reduce the need of personally assisting clients with the processes they have to take.

You can also use videos to create an unforgettable experience for your market. Take a cue from those malls in Europe that have produced AR-based videos to offer something out of the ordinary to community folks and customers during the holidays. While the videos do not display an obvious marketing message, they generate new interest and engagement.

If You Aren’t Using Videos for Your Business, Do So Now

In a gist, videos are no longer just means for ensuring competitive advantage; they are necessities for all businesses that wish to thrive and stay in their respective industries for the long-term.

Indeed, they offer an abundance of benefits. And, you can expect to discover more as you utilize videos for various aspects of your company operations.

Author Bio

Anthony Lam is the founder of Punchy Digital Media, a creative agency that helps organisations grow using animated videos and creative visual content. Punchy has a team across Australia and Asia and has worked with clients such as Apple, Westpac, and the Australian Government, running campaigns and reaching millions of people.