First, what is native advertising? Put simply, it is a branch of marketing where ad content is intentionally woven into the format and context of the surrounding content. It could be a paid ad almost seamlessly intermingling among Google search results or a video ad on a social media platform that looks and functions just like user-generated videos. The key is to use certain tools and design elements to match the ad to the media format and make the viewer feel it belongs. For more information, please check out the below resource.
Graphic created by AdStyle, provider of brand awareness marketing strategy.
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