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We live in such an era where you can shop without going in the market. You can do online shopping by sitting at home. There are many renowned e-commerce sites are available in the US as well as in the whole world. Amazon is one of the largest e-commerce company in the world. They deal in the US, UK, Asutralia and other countries too. Many retailers who were selling the product in the market they start their business at Amazon. A good number of retailers sell their products on Amazon. But unfortunately, some of them lose the control over the product details. So to help the seller Amazon has introduced a new program that is Amazon brand registry. It will safeguard the seller and the manufacturer both from selling their products on Amazon and can track the record.
Who Can Apply For The Brand Registry?
A brand owner or a manufacturer, a reseller, a distributor, a company or an individual who have given authorization to the brand’s content in the Amazon
Pros Of Brand Registry
When you give your product to Amazon for sale Amazon take the product detail which will be displayed as the brand owner product which will be displayed as a text that you have input there and will be reflected automatically. The brand owner has the control over the attributes, titles and the images too. This is the advantage of the enhanced brand content page.
The other benefit is that you can list the products of yours without EANs or UPCs. So this helps you to make day to day list for the product details, and you can make product variations too.
How To Enroll Brand Registry Program
If you sell your product in the Amazon and you want to enroll in the brand registry program then enroll your name and details in the program hosted by Amazon. It includes
Manufacturer, distributors or any reseller and the owner of the brand.
During the process, you need to provide the key attributes to Amazon. You can use UPC, Jans, and EANs. You are not allowed to change the product attributes.
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