Modern ways of advertising

Advertising is the paid form of non-personal presentation of goods and services by identified sponsor. The purpose of advertising is nothing but to sell a product directly or indirectly to the customer. Sponsors are responsible for effective advertising. Without it company cannot survive into the market. Some company provide brand to the product which help in easy selling. New ways of advertising emerging out like advertisement on rickshaw by roun
ing flax in all direction. Television is most commonly used for advertising from the day it was originated. Everything in the world had its side effects.

Sales promotion is the type of advertising which uplift the sales of the particular product. Sales promotion is not always result into the desired result. Some company shows the wrong information about the just to increase the sale without thinking about result of the product. Most of the company hires professional agencies to increase the sale. We often see cheap quality product is always advertised by some big celebrity just to boost up the sale. A quality product never needs much advertising because of their quality. Orangelabel Advertising is using standard marks to advertise the product.

Branding is the other key step to increase or boost the sales of particular product without much advertising. Mainly big and repudiated company bears the expense of the branding. But when the sale increases that expense prove to be the investment of the firm. People mainly focus on branding. The reason is that brand always is the first preference of higher class. Celebrity always uses branded thing to highlight their personality. Branding became the necessary part of the product in order to increase the sale of the product.

Function of the advertising:

• Identifying brand- people buy more products which is associated with brand. Branded article has a long durability and résistance power. Some people remain attached to brand due to their personal felling.
• Information- advertising convey the information about the product and the availability. Basically advertising inform the feature of the product, what is the price, brand name, location, durability etc.
• Persuasion- advertising make the people buy product by defining the feature of product which is necessary for sale.
• Demand- it is the advertising which increase the force of demand. Customer come to know about the existence of product.

Orangelabel Advertising is best emerging company for effective advertising. Advertising compare the prices of different company which help the buyers in selection.