5 Tips for an Effective Marketing Strategy on Facebook

If you are serious about marketing your business on social media, then you must know by now that Facebook is an important tool for promoting companies of various sizes and industries. According to findings, Facebook has a daily active user base of more than 1.13 billion, out of which, 1.03 billion users access through their mobile phones. Therefore, it is a fact that Facebook is the most effective way to reach new audiences whom you may not have been able to reach through more traditional methods.

Facebook is also one of the most visible means through which your business can get noticed. It is also one of the most effective platforms to create a community around your business, promote content created and posted on various other social media platforms and also develop a prominent and easily recognisable brand identity.

If you are approaching a social media marketing consultant, or seeking to create a Facebook marketing program, there are some things you must keep in mind, on how to make your promotion campaign or your presence on the Facebook platform more effective:

1. Make your feed interesting and informative: All the content you post on your page will appear in the news feed for those who have ‘liked’ your page. This is your main contribution to the conversation on Facebook therefore it needs to be interesting and engaging to effectively promote your products or services. Therefore, you need to make sure that your content does not clog your followers’ news feed with endless updates on the same thing or have too many updates on content that may not be relevant to them. Your content could include links to articles or posts on your company website or blog, links to other articles on your company or products, coupon codes that will help your fans save on products, product announcements and news on launches, and also links to online tools that your followers/customers might find useful.
2. Give a call to action: Facebook has added a new functionality to Facebook Business Pages wherein you can add a call to action option. This is a feature that appears at the bottom right-hand corner of your cover photo. These buttons allow fans to get in touch with the business easily and generates more site traffic for your website, blogs and any other relevant social media platforms.
3. Respond to comments and messages: all the content on your Facebook business page will be rendered meaningless if you fail to engage with your potential customers. Facebook calculates response time into their algorithm on the effectiveness and/or the popularity of a Facebook page, so be sure to respond to comments, queries and conversations as soon as possible. As your response time will also be apparent on your page, followers will appreciate the promptness with which you have responded. This will also encourage your potential customers to desire to engage with you more and respond to promotional campaigns and calls to action more willingly.
4. Create effective page images: the images on your Facebook business page are the first things that catch the eye of a first-time visitor to your page or a follower. In fact, your cover photo and profile photo are the face of your business or product on Facebook. Make sure that these images are of a professional quality and properly reflect your brand identity. While uploading the image, check to see if they meet the optimal size requirements set by Facebook, so that they do not appear skewed. Facebook recommends that your cover photo should be 851×315 pixels and your profile photo 160×160 pixels.
5. Make more videos: Video production is quickly becoming the primary way to reach an audience through social media. It has definitely taken precedence over written content. Therefore, try to make the best use of videos for promoting your business on Facebook. Live Facebook videos are more effective as it gives your potential customers the ability to engage with you while the video is streaming. This also has a more increased reach than recorded or staged video. Live videos also get an increased mileage on Facebook’s algorithm, thus thrusting the reach of your Facebook page.

These tips are not the be-all and end-all of your Facebook marketing strategy. If you have a Perth based business, it would be beneficial to contact a professional in Facebook marketing in Perth to seek advice on how to further customise your content for the local audience and be advised on what kind of engagement and strategy is best suited for your audience. Once you have framed an effective Facebook marketing program, don’t forget to apply what works best for your business, inject your own unique personality into it and have fun with it!