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Hiring an advertising agency for your business will help you save money and time. However, it is important to hire a Los Angeles Advertising Agencies that understands your requirements and meets them. Here are 5 questions that you should ask to understand if an ad agency is right for you or not.
- How will you promote my business?
There are multitudes of channels that you can use to promote your business. But the selection of each of these channels should depend on your objectives. Advertising platforms like radio stations, TV channels, and bill boards are ideal for getting a big bang announcement. However, for a more personalized and direct approach; there are channels like emails and social media that deliver. Your advertising agency should be able to pick the channels of promotion based on your objectives.
- How will you spend my advertising budget?
Marketing involves cost. However, this is the kind of cost that can give you higher returns if the dollars are spent wisely. Ask your ad agency to give you detailed understanding of where they are going to spend and how much.
Although some advertising channels are expensive, the ROI from them is not on the higher side. It can also be difficult to attribute ROI to these channels. If your agency is going to spend money on these channels then ask them to justify it.
- What messaging will be used?
Remember, whatever communication is sent out to your target customers, it is a reflection of your brand. For the customers, it is your business talking to them and not some ad agency. So, spend some time trying to understand how marketing messages are being selected by the agency.
A seasoned ad agency will have a very systematic approach of segmenting your customers, understanding their buying cycle, and then creating triggers for each stage in the buying cycle. It will also talk about emotions associated with each message and how it can impact your target customers.
- What will be the marketing plan?
An ad agency has to be structured enough in its approach to create a detailed plan for its customers. It should have a plan that addresses all possible reactions of your target audience. There should be a timeline in place for what campaign will be executed when and why. This way you can be sure that your agency has thought of all the possible scenarios and is well prepared to handle each one of them for you.
- What will they do to make your campaigns successful?
Ask your ad agency to justify why they believe they can manage successful campaigns for you. This justification should not talk about their past conquests but about what extra they will do today that will make a real difference. They should be able to tell you what their USP will be and how they are different from their competitors.
Conclusion
An ad agency can be your partner in your success. So, choose your partner wisely.
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