By 
Scroll. Click. Swipe.
Nowadays, applying for a job may be as easy as doing these actions. It does not guarantee that you will clinch the job of your dreams, but it sure beats going around from building to building, handing sheets of your resumé to potential employers.
The dawn of technology has arrived and those who want to wake up to a vibrant start must keep up.
Time to connect
It is no secret that the days of using traditional hiring methods are numbered.
It has not completely gone out the window – there is still wisdom in person-to-person interface – but using it solely for the purpose of attracting and hiring strong candidates may need to be reconsidered.
Most of the candidates that employers and HR practitioners are looking to hire are within the millennial to late millennial age bracket. This group tends to be more hinged on online technology in their search for jobs, relying more and more on digital trends to look for that ideal job.
How, then, can companies ensure that they get the best talent to join their ranks?
Here are five marketing lessons that employers should learn to attract, hire, and retain top talent:
- Keep yourself pretty.
Make sure that you keep an impressive company image.
“Good-looking” companies attract the most candidates simply because they market themselves as a great working environment.
To hire the best candidates, brand your company as the most appealing to stand out from the giant sea of corporations. You need to be authentic and follow through on this claim, too.
Just as you can use digital platforms to market yourself as an employer of choice and become profitable, the same holds true when it comes to ruining your corporate reputation online via negative employee reviews.
- Be tech-savvy.
Companies that aim to hire stellar candidates in the digital age must also be in tune with the times.
Using technologically advanced systems for recruitment helps in streamlining and sifting through hundreds of applicants.
The manual processing of repetitive tasks can take up an HR manager’s time and digital process tools can help cut the time spent on hiring people down.
HR enterprise systems that help employers track down candidates, sort through applicants, send out electronic mails to verified addresses, and in other HR-related tasks can considerably improve the productivity of the HR team.
- Enthuse and engage.
As a digitally fluent hiring practitioner, you must also make sure that candidates can easily find your page.
At the same time, ask yourself: Is our Careers page simple to navigate? Do we have one-click buttons so applicants can easily send their resumés? Can they connect with us through chatbots and/or social media?
Websites of digitally fluent companies would include an attractive “About Us” page.
It includes not only the corporate mission and vision but also other elements that make it enticing to work for such an organization. This gives job seekers a window to see into how amazing it is to work for your company.
- Go mobile.
You see people glued to their gadget screens almost all the time. Why not take advantage of this and invest in mobile job hiring apps?
Make it even easier for applicants to find your company and apply. Optimize your website to be mobile-ready so candidates can send their online profiles through a few simple clicks.
Embrace the on-the-go culture and be open to using video calling apps for interviews.
- Hand it to the experts.
Let’s face it. Not all companies have the time or resources to go through the whole hiring process.
At the end of the day, it may all just be worth it to call in the professionals and let them handle the hiring for you. With years of experience under their belts and the expertise of industry professionals, you can be assured that you will be matched with the strongest candidates.
Additionally, having a professional recruitment agency also makes you look more reputable.
Step Up and Keep Up
They say that you don’t always have to keep up with the Joneses.
In this case though, you have to. You don’t want to lag behind other companies simply because you choose to stick to the olden ways.
The key to attracting and hiring strong candidates these days is to market yourself as a technologically savvy and caring company – an organization that not looks only after itself but also the welfare of its employees.
This means utilizing multimedia channels and professional connections to put your best foot forward and reel in top talent.
You need to cast a wide net if you want to get the best and freshest catch.
AUTHOR BIO
David Mackenzie
A recruitment professional with over twenty years’ experience in the field and a record of entrepreneurial accomplishment, David is Managing Director and Head of HR at Mackenzie Jones.
In 2003, David set up Mackenzie Jones in the UK, growing the business across two offices in London and Birmingham. In 2005 David established Mackenzie Jones in Dubai to serve the Gulf region and neighbouring countries. As the Group MD, David is responsible for the overall direction of the Mackenzie Jones Group including Mackenzie Jones, MumsAtWork, MENA Solutions, Simply Digital and ThinkTech.
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