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Real estate agents are in the business of selling property. With advances in technology, they have gained new tools to help market their listings. The best real estate website design concepts give a boost to their overall marketing SEO strategies.
Showing homes and hosting open houses have slowed due to the pandemic. Now more than ever, realtors must use every tool in their arsenal to get properties in front of buyers.
Top real estate website templates are a step in the right direction. What happens after that depends on several factors.
Keep reading to learn three tips for making your website a professional interactive tool.
Best Real Estate Website Design
There are many aspects to a great real estate website. Choosing the right hosting platform is where to start. Using WordPress real estate themes with IDX is perfect for industries that need to provide interactive content.
Booking apps, blogs, images, and strong property descriptions are vital. The web design also needs to reflect your brand and attract the clients you’re looking to serve.
Everything from the color scheme, font selections, and layout will make a difference:
- User-friendly and Responsive
User-friendly and user-responsive are terms people sometimes confuse. User-friendly real estate websites deal with aesthetics. Whereas, a responsive website is how the website appears on different devices, as well as overall performance.
We live in a mobile society where people want everything at their fingertips. Your website must have the capability of being viewed on laptops, tablets, and smartphones.
The page upload speed is also something to keep your eye on when it comes to user experience.
- Virtual Tours
Vivid eye-catching images of a listing are a must on real estate websites. To increase the value of the information on your website include virtual tours.
Virtual tours are 360 videos of the property. They give a view of the home’s interior and exterior. Potential buyers can save time by using virtual tours to create a list of homes they’d like to visit in person.
With the right software, the tour can also provide the option to tour the neighborhood. Realtors like virtual tours because it helps to weed out people that are not interested in a particular property.
- Search Engine
Top real estate websites have a search engine built into the site. The search engine allows visitors to locate information not labeled on your menu. When it comes to reviewing listings, a search tool will help visitors create a list specific to their needs.
Newer website applications allow for AI and voice technology. You should also include a chat feature in case the visitor has questions or can’t locate what they are looking for.
Get Your Listings Noticed
With the best real estate website design, you’re on your way to getting your listings noticed. Create a website that creates a buzz and have potential buyers ready to sign on the dotted line.
No matter what industry you’re in, your business needs to create a memorable brand. Check out our articles under branding to learn the latest tips.
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